目 录

第1章 捕捉美感 ·········1
1.1 美是客观的又是主观的 ·········1

1.2 美在哪里？··········· 3

1.3 既然美是经验，如何获得这些经验？ ········4

1.4 由此，我们应该坚定以下几个信念 ············8


第2章 美的多样性 ············14

2.1 意识决定成败 ·················14

2.2 形态设计的意义 ··············· 15

2.3 关于变态 ·················· 16

2.4 点 、直线 、面之美 ··············18

2.5 设计手段的介入 ················24

2.6 “有机”形态 ··············31

第3章 设计之“眼”·········· 35

3.1“纯”与“醇”··············· 35

3.2 造型和鸳鸯 ················36

3.3 线与面：双人芭蕾 ···············38

3.4 产品造型，半艺术 ·····?·········39

3.5 美感与气质 ·················42

3.6 美与漂亮 ······················ 44

3.7 有机形态几何化 ··················47

3.8 耐看 —— 静若处子动若脱兔···········50

3.9 实体构成 —— 一线一面总关情 ·············52

3.10 纯粹 ···················53

3.11 风格 ——不懈努力方能修成正果 ··············54

第4章 求美百草园 ············61

4.1 “重复” 一目了然的设计之美 ············61


4.2 对称（轴对称、原点对称） 物性使然 ···········63

4.3 渐变 行云流水之美 ···········65

4.4 颠倒 放开束缚看看 ·············· 66

4.5 穿插 有机感 ···················68

4.6 水平，垂直，平行——规规矩距就是美 ················69

4.7 疏密 相得益彰 ················70

4.8 锐化，柔化 百货克百客 ··············71

4.9 方向 掌握视觉主动权 ············72

4.10 呼应 从散漫到聚合 ···········73

4.11 规律 有序的就是美的 ············74

4.12 差异，异化 鲜明个性显出来 ············75

4.13 突变 麻木时的一抹鲜亮 ·····76

4.14 对比（块，面线） 犀利一点未尝不可 ············76

4.15 透明 明净，胆略的体现 ·····78

4.16 分隔 道是无情却有情 ·········79

4.17解构、重构 他山之石可以攻玉 ·········81

4.18 聚散 好合好散两相宜 ·········82

4.19 平衡、重心、稳定感 安全感是第一位的 ·········83

4.20轻重 遵循习惯终不悔 ··············84

4.21整体性 抓大放小才有大格局 ··············85

4.22 局部 细节决定成败 ············86

4.23 主次 青衣花旦一折戏 ···············87

4.24 多样统一 道是无序却有序 ···············88

4.25 参差 不刻意，求大气 ············89

4.26 均衡 含蓄的对称之美 ········· 90

4.27 光滑、粗糙 淡妆浓抹总相宜 ···············91

4.28 比例与尺度 高低瘦胖总是情 ···········2

4.29 气韵 美好生命的力量 ·········93

4.30 性格 坚定才能成王 ···········94

4.31 情趣 生活中不能没有调味料 ··95

4.32华丽 人性使然，焉能无视？ ············96

4.33古朴，朴实 返璞归真，一种低调与自信 ······98

4.34 现代感 永做时代弄潮儿 ················101

4.35 可爱 不可拒绝的诱惑 ··············102

4.36 提示，暗示 含蓄之美 ··········· 103

4.37 天然（自然） 巧夺天工为上 ·············105

4.38 儒雅 翩翩君子之风 ················ 106

4.39 粗犷 北方之狼，阳刚之美 ········ 107

4.40 怀旧 触物生情有文章 ··············· 108

4.41 囫囵模仿 画虎不成反类犬 ················110

4.42 虚实、空满 一张一弛皆成文章 ·········112

4.43 复杂 ——从叹为观止到膜拜············115

4.44 简单、简约 —— 物质与精神的对话···········116